LinkedIn is also an important social networking tool to get your business to an upper level. LinkedIn helps you to find past colleagues, classmates and form new business relationships with existing users.

On the LinkedIn website, www.linkedin.com, they describe LinkedIn as “the world’s largest professional network with over 75 million members and growing rapidly. It connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.”

To create an account with LinkedIn, just visit www.linkedin.com and click on ‘Join Today’. This will take you to a simple form to enter your details. You could create a personal account and use it as your business account. To do this, fill in the form with your personal detail (First Name, Last Name, email) and then add a password.

After doing this, you will be required to confirm your account by clicking on a link that they will email to you.

You need to soup up your profile to make it better looking. Go to the profile link on the top menu and select edit profile. You will be taken to a page to edit your profile information such as current position, previous positions, education info, website(s) and Twitter username. If you wish to have a more detailed profile, you can also add a summary of yourself and your specialities.

The next thing you will need to do is to add your company or business to LinkedIn. To do this, go to http://www.linkedin.com/companies?didentcompy. Then enter your company name and your company email address. Again, they will send an email to your company email address to confirm the address. Click on the email link to confirm your email address.

After confirming the email address, you will be redirected to a form to add more details about your business such as website, company description and industry, number of employees, type of company, country which the company operates, postal code and your position at the company.

After saving these details, you will be redirected to a page to upload your company logo and a square logo for your company. You can also add other advanced details such as Company Locations, financials and a link to the company blog.

Social networking works by ‘you build me, I build you’ model. Where the more connections you have, the more you benefit. So to reap utmost benefits from LinkedIn, it is important to follow companies that you like, join groups and ask or answer questions on the LinkedIn website. To build your credibility by answering questions, search the person who asked the question and find a way to give a personal answer relative to that person’s profile.

Related posts:

1. HOW TO: Get your business on Facebook
2. HOW TO: Get your business on Twitter
3. Why your business needs to be using social media
4. Why your business needs an autoresponder
5. Why your business website needs to be mobile friendly

One Response to “HOW TO: Get your business on LinkedIn”

1. physio says:

   November 1, 2010 at 11:24 am

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